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...WHITMAN by Chris Taylor...

Author: /time Magazine | Title: Table of Contents: Apr. 26, 2004 | 4/26/2004 | See Source »

Whenever Meg Whitman gets up onstage before a crowd of eBay users, she makes a point of being self-effacing--even when they are all chanting her name. Typically, her first words to adoring online auctioneers are, "This is about you." In a sense, she's right: eBay would not be what it is today--one of the fastest-growing companies in America, collecting more than $2 billion in annual revenue--without its virtual community of approximately 30 million active users. They are the ones who are trading $900 worth of goods and services a second on her website...

Author: /time Magazine | Title: Meg Whitman: Host of eBay's Passionate Party | 4/26/2004 | See Source »

...Whitman, 47, is not just the genial host at this giant party, picking up a fee for each listing and a small percentage of each sale. She's also the quiet giant of the Internet world, one of a mere handful of Silicon Valley CEOs who survived the dotcom bubble with her reputation unscathed. A business veteran, she cut her teeth in the top echelons of Disney, Hasbro and Procter & Gamble, resurrecting failing brands like Keds shoes and FTD florists. When she was offered her current job in 1998, Whitman was highly skeptical. Why leave everything she had built...

Author: /time Magazine | Title: Meg Whitman: Host of eBay's Passionate Party | 4/26/2004 | See Source »

...Whitman was persuaded of eBay's worth by its founder, Pierre Omidyar, a business novice who desperately needed her smarts. Her skepticism fell away forever when she attended a focus group of eBay users shortly after she joined. "Their passion for eBay [good and bad] was like nothing I'd ever seen in 20 years of business," says Whitman. "I'm reminded of it on a daily basis...

Author: /time Magazine | Title: Meg Whitman: Host of eBay's Passionate Party | 4/26/2004 | See Source »

...still responds directly to e-mails from buyers and sellers. A mother of two, Whitman knows that some of eBay's biggest customers are people who never thought they would touch a computer. She pays homage to them on Oprah as well as at trade shows. If a new eBay feature is unpopular, she'll pull it. When users complained about not being able to use the electronic payment service PayPal for eBay transactions, she bought PayPal for $1.5 billion. Which explains why they chant her name. And why this self-effacing star is the envy of just about everyone...

Author: /time Magazine | Title: Meg Whitman: Host of eBay's Passionate Party | 4/26/2004 | See Source »

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