Word: whiz
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Dates: during 1940-1949
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...rest is advertising history. Benton, a whiz-bang salesman, snagged accounts from General Foods and Procter & Gamble. Bowles concentrated on market research, thought up radio ideas like the old Maxwell House Showboat (first big-time program with continuity of characters and scene), helped a despairing comic named Fred Allen dull his satire so that radio audiences could understand...
Adams is as much of an institution in Minnesota as smorgasbord. He was once (in the 19205) associate editor of Captain Billy's Whiz Bang. Now he is so influential that he has to mind what he says. Once he mentioned that his shoe laces were frayed. The next mail' brought 46 new pairs. A theater offered free admission to patrons bringing four-leaf clovers. The day after Cedric printed the item, the theater turned away a 9,000 overflow, had only one cash customer. When he said a Minnesota serviceman in Alaska wanted a piano, Cedric...
Selznick's dizzy, gee-whiz advance publicity campaign is spearheaded by Anita ("The Face") Colby (TIME, Jan. 8,1945), and three other I.Q. glamor girls who know how to win friends and influence editors. The girls are already on the road, whooping up the picture's merits and trumpeting the number of Gone With the Wind records already shattered. Some of them: shooting time, eight months and three weeks, about a month more than Selznick's GWTW; extras and bit players, 3,000; nine stars, including Joseph Gotten, Gregory Peck, Walter Huston, Lillian Gish and Jennifer (Bernadette...
...number of atomic books burdened the newsstands.* Few contained anything important or trustworthy which had not already been published in the now-famed Smyth Report (Atomic Energy for Military Purposes; Princeton University Press; $1.25). Some of the new books were sprinkled with palpable errors. Others burbled with the gee whiz tone of popular science. Some gave detailed descriptions of atomic engines for airplanes and automobiles. (Most responsible scientists believe that such engines will not be designed for many years. When finally built-if ever-they will probably not resemble anything known at present...
...Whiz Quiz. Veteran Funnyman Colonel Stoopnagle (Frederick Taylor) played the part, without obvious effort, of a know-nothing layman. Clifton Fadiman played the part, without obvious effort, of the omniscient explainer. Whenever Fadiman got too hot to handle, Colonel Stoopnagle was to order the orchestra to play. There was a good bit of music in the half hour...