Word: whole-wheat
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Long ago Bernarr Macfadden discovered that while a large audience will listen to lectures on whole-wheat bread, muscle-building and deep breathing, a much larger crowd will attend if the object on display is a nicely rounded female without too many clothes. Also he learned that a sermon on ethics will gain the ears of millions if the text is the parable of the stenographer who lusted for her employer. From these two truisms, aided by a complete lack of good taste, Bernarr Macfadden evolved a magazine publishing formula which made him rich. As years rolled by and millions...
While Mr. Bennett was making his "bone-shaped" dog food and W'heatsworth's whole-wheat crackers, the tung trees in Florida grew tall, bore fruit. A group of important paint & varnish makers, in whose business the oil is a main raw material and whose purchases of it from China are a large part of the $15,000,000 worth imported by the U. S., grew interested. In 1924 they formed American Tung Oil Corp. to start a 225-acre grove. Sherwin-Williams, Valspar, du Pont, Devoe & Raynolds, Pratt & Lambert and Benjamin Moore & Co. were among the experimenters...
...miles of New York. Until last week, however, the questing art student could not have found a proper Hans Andersen Gingerbread House. This omission has been rectified through a union of the talents of Joseph Urban, globular Viennese Architect and stage setter, and the enthusiasm of Fred H. Bennett, whole-wheat flour man ("Wheatsworth" crackers...
...diet used in animal laboratories, containing vitamins A and B, they became fat, sleek and healthy, but practically all of them were sterile. When fresh green lettuce leaves were added to their menu, the sterile rats produced litters. Drs. Evans and Bishop found this X-substance also in the whole-wheat grain, egg yolk, beef liver and some other foods, but not in milk, the otherwise perfect food. The absence of Vitamin X affects the reproductive powers of the male, as well as the female rat. This vitamin can be extracted from the wheat embryo with ethyl alcohol and ether...
Gods have ambrosia for breakfast. Kings, presumably, have tarts. Presidents, New England Presidents, have whole-wheat and whole-rye cereal. This was the breakfast order that President Coolidge sent to the chef of the New Willard Hotel, his temporary Washington home. The Willard had none. Washington had none. But the Department of Agriculture's experimental station at Arlington, Va., obligingly cut and thrashed a little wheat. Virginia farmers furnished rye. Mixed 50-50, the new dish was prepared at the Willard, a breakfast fit for a President...