Word: whoopla
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Dates: during 1950-1959
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...intensive attention to detail has taken up most of the time of Reunion cochairman Charles Draper for the past year. In addition, an inversely mushrooming staff of close to 300 grads and hired help worked to make sure every member of the class would attend and enjoy the whoopla...
...this whoopla was nothing new to George and Sam Friedland, the hard-selling brothers who run Food Fair Stores. They have pyramided a single small butcher shop into a chain of 131 big stores, the seventh biggest food chain in the U.S. Moreover, they have made it unique as the only major chain which consists of nothing but supermarkets. It is so efficient that it can usually meet the prices of such giants as A & P and Safeway, yet nets more out of every sales dollar (2.30?) than any other chain in the big eight...