Word: whorf
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Dates: during 1960-1969
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...larger scale, though, the persistent growth of euphemism in a language represents a danger to thought and action, since its fundamental intent is to deceive. As Linguist Benjamin Lee Whorf has pointed out, the structure of a given language determines, in part, how the society that speaks it views reality. If "substandard housing" makes rotting slums appear more livable or inevitable to some people, then their view of American cities has been distorted and their ability to assess the significance of poverty has been reduced. Perhaps the most chilling example of euphemism's destructive power took place in Hitler...
Died. Richard Whorf, 60, man of all theater trades and master of some, Broadway actor in the Lunt-Fontanne ensemble in the 1930s, Hollywood character actor (Yankee Doodle Dandy) and director in the 1940s, and for the past few years TV director of Gunsmoke and The Beverly Hillbillies; of a heart attack; in Santa Monica, Calif...
Deeds & Rumblings. The show is directed by Broadway's Richard Whorf and written by Paul Henning, whose jokes and routines have at various times fueled Fibber McGee, Rudy Vallee and Bob Cummings. The characters are engaging people even if they are called Beverly Hillbillies, and this is one time 35 million people aren't wrong. Like ABC's I'm Dickens-He's Fenster. the show is supplying an apparent demand for straightforward, unsophisticated, skillfully performed humor. "It's my kind of corn." says Director Whorf-"right...
Benjamin Lee Whorf, Language, Thought, and Reality. New York: Wiley and M.I.T...