Word: whrb
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Dates: during 1990-1999
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...survey of WHRB listenership demographics hasbeen conducted recently, according to stationofficials. A number of WHRB deejays charge thatRassen based his programming decisions on hispersonal tastes--not sound economic reasons...
Facing a dry advertising market and a stagnant listnership, officials of Harvard's radio station realized last spring they couldn't afford to replace their antiquated broadcasting equipment. Then WHRB's trustees informed them that they had better get the station back to financial health--fast...
...WHRB's top officers took the alumni warnings to heart, consolidating the station's folk, rap and alternative rhythm and blues departments in order to bring the station's programming in line with what they think is its core audience: white, affluent Cantabrigians. Last spring, WHRB started a $1.2 million drive to fund its move to new offices in Pennypacker Hall...
...WHRB now broadcasts three solid programming chunks of classical, jazz and rock every weekday with a smattering of country, folk, rap and alternative rhythm and blues on the weekends. According to Rassen, WHRB hired professional sales and programming consultants as part of the station overhaul...
...There is a lot of petty politics behindeverything around it," Nauen says. "[Rassen's]reasoning is totally fallacious because hip hopwas the most sellable music that WHRB played. It'sthe most commercially popular music and it had ahumungous listnership. By cutting it the stationwouldn't make more money...