Word: whrb
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Unlike WZBC, a non-commercial station which is funded by Boston College, WHRB cannot afford to program music that is palatable only to the DJs and a niche of listeners—who are unlikely to contribute financially to the station...
...WHRB is a non-profit commercial station, which means that its revenue is predicated upon the sale of advertisements. Although the university provides the station with the basement of Pennypacker, WHRB receives no financial support from the university...
...WHRB Classical not only provides quality programming for its niche listeners, but according to Jeremy R. Siegfried ’08, a DJ for WHRB classical, “the vast source of revenue comes from classical...
Although anecdotes abound, it is impossible to know exactly how many people listen to the station and the demographics of the listenership. WHRB does not subscribe to Arbitron, a marketing research firm for international media that gathers and publishes information about audiences and their preferences...
Although a show like RH may be incredibly popular inside its niche, it does not have the potential to support the station financially. To understand what makes the station tick, one must look to WHRB Classical...