Word: whrb
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...Most radio stations won't experiment. They only play what sells," comments Falk. One of the station's nine rock dj's, Falk says WHRB has helped launch the careers of many local groups by giving them airtime. As examples, he cites The Tweeds and Private Lightning...
...latter group, which has not yet produced a record, was booked last month at month at The Paradise in Boston--in part, certainly, because of favorable audience reaction to songs aired on WHRB...
From a small carrier-current station started in the '40's, WHRB has grown impressively in wattage and facilities. Privately run, WHRB has an annual budget of over $15,000 and a broadcast range of 3000 watts--ten times that of the average college radio station, says station manager Bill Barol '79. Completely self-supporting, WHRB finances itself through advertising revenues, though Barol notes ruefully, "We haven't seen any profits in a long time." The station generally breaks even...
Housed in a basement office underneath Sanders Theater, WHRB boasts a collection of some 30,000 record albums and a total staff of about 100 people. It is one of only seven college stations in the country that owns its own licence. (The FCC, says Barol, is rather stingy about dispensing licences because it wants to avoid interference between stations operating at frequencies too close to one another...
...WHRB's estimated audience is difficult to gauge. Barol says the station distributes 15,000 program guides every other month, and that that figure represents only about one-third of the actual listenership...