Word: whrb
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WHRB’s physical isolation from the rest of the campus, combined with the fact that Harvard students rarely tune in, makes WHRB relatively obscure in campus life...
WHRB’s inaccessibility to students is a result of the tried-and-true business strategy that is paying the station’s bills. Instead of catering to a college audience, WHRB focuses its attention on an older demographic through extensive classical (and to a lesser extent, jazz) broadcasting. Now, in the face of the imminent demise of WCRB 102.5 FM as a 24-hour classical station, WHRB is poised to become the number one option for the Boston listener seeking a daily dose of Bach or Mahler...
WHERE’S THE “H” IN WHRB...
...WHRB President Jon A. Stona ’07 laments that “a lot of students don’t really know about the station.” And WHRB is not the only college radio station that faces the problem of attracting a student listenership...
...even for the few who actively seek out campus radio, such as Amanda L. Shapiro ’08, they may find WHRB unsuited to their tastes. “I looked online at the program guide and I was really confused by it,” she complains. “It looked like it was mostly classical. I was disappointed...