Word: whrb
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Carter says WHRB offers its listeners "an invitation to broaden your tastes...
...WHRB does not pay for ratings information and therefore does not know its market share, the average number of listeners who tune in at a given time...
According to an official from the Arbitron Company, an international media and marketing research firm which measures local radio audiences, WHRB does not have enough listeners to appear in its Boston-metro report...
...long as they balance their books--with the help of their business and sales departments--WHRB retains some room to explore the unfamiliar, taking their open-minded listeners on a musical journey...
While students like Paul L. Greer '01 may be frustrated by a station that "sounds like it's trying to target Boston intellectuals," for WHRB listeners, the quirks work...