Word: whrb
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This was an important consideration for WHRB which, although non-profit, needed to cover operating expenses. “When you reach more people, the advertising rates increase, as do the breadth and range of potential advertisers,” says John R. Menninger ’57, the station’s chief engineer at the time. In 1956 WHRB President Geoffrey M. Kalmus ’56 told The Crimson that WHRB might soon make the switch...
...legal work that took up most of the 1956-57 academic year. In February 25, 1957—a full year after Kalmus’s announcement—the Federal Communications Commission finally approved the station’s license application, and in May of that year WHRB-FM signed on for the first time at a frequency of 107.1 megahertz...
...expenses that came along with the switch in technology meant that WHRB also required more funding from advertisements, but as long as the ends met, watching the bottom line didn’t affect the station’s repertoire. “We were operating at low financial margin, so we could broadcast things that we liked as opposed to those that would make it easier to sell advertising,” Menninger recalls. “I can’t believe that the station hasn’t changed to reflect a wider listening audience, but then...
...doesn’t seem like the honeymoon has ended just yet. WHRB continues to fill a unique niche in the Boston-area music scene: although classical music and opera claim the most airtime, the station also plays an eclectic mix that includes jazz, underground rock, and hip hop. WHRB even has a “Hillbilly Music” program that has been a fixture on Saturday mornings for nearly five decades...
...although the WHRB of 1957 and its 2007 counterpart have a lot in common, some things have changed with time: the marathon bridge games that were a fixture of life inside the station in 1957 have turned into intense rounds of Risk, and the studio has moved to Pennypacker from its original home in Dudley Hall...