Word: wib
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Dates: during 2000-2009
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...freebies to Harvard students wandering from the Yard. Because JetBlue Day is not being held on Harvard property, University Hall can’t get involved.Unlike Lehman Brothers or Mitsubishi, though, JetBlue is not sponsoring any one particular activity, but waging a total-war campaign for campus exposure. While WIB solicited Lehman’s help, JetBlue is taking all the initiative—and putting down all the money—to get campus groups to advertise for them. Like Vitamin Water and Cartoon Network, JetBlue is doing exactly what Harvard’s anti-corporate policies were meant...
Karin C. Sheieh ’05, president of Women in Business (WIB), also says interest in her organization has increased. She says WIB has seen the number of compers double from 20 to 40 in the past few years...