Word: wichterman
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Dates: during 1970-1979
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Tasty Prices. Shoppers welcome the trend as an alternative to cellophane-wrapped tomatoes and other supermarket fare. Says Russell Wichterman, a Detroit importer: "At the market I can pick every tomato, every ear of corn and every potato myself and know it's all fresh." The prices are tasty too. Because there is no middleman, farmers can sell their produce at prices one-third to one-half less than in supermarkets. At the Greenmarket last week, a dozen ears of sweet corn sold for $1, as did 4 Ibs. of fat tomatoes. At a nearby supermarket, the same package...
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