Word: wickard
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Food Administrator Claude Wickard picked a logical but startling time. Right after dinner last Sunday night, when well-stuffed U.S. citizens were ready to tune in on their favorite comedians, he went on a coast-to-coast radio hookup to spread the worst food news yet: hard & fast rationing of canned, dried and frozen fruits and vegetables...
...Foodman Wickard hastily explained that there was no real shortage of these foods: supplies are the biggest ever. Big hitch is that the Army, Navy and Lend-Lease will gobble up about half 1943's production, leave only 33 Ib. for every U.S. citizen against a pre-war consumption of 46 Ib. The only choice was rationing, under a point system to be started when new ration books are ready in February...
Painfully aware of the grocery runs started by other rationing announcements, Information Director Elmer Davis prefaced Claude Wickard's shocker with an explanation and a plea. Everybody knew that it would be better to keep rationing plans secret until they were ready to be enforced, said he. But this program had to be explained to hundreds of thousands of grocers and to 1,500,000 Office of Price Administration volunteers; "partial and mistaken stones" of the plans were bound to get around; "it seemed best to tell the people tonight what is intended...
...Turned over to Economic Czar James F. Byrnes the Presidential power to arbitrate disputes between Food Czar Claude R. Wickard and any agencies that might...
...Claude Wickard's Departmental reorganization was his second attempt to streamline his sprawling bureaus. Now, in generalities, he told of the work ahead: The Department is obligated to assure an adequate supply and efficient distribution of food to meet war and essential civilian needs. Waste must be curbed. The U.S. will continue to be the best-fed country in the world. The task is mostly a matter of managing huge U.S. food reserves and keeping housewives informed so they will keep in the program, said...