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Last week Secretary Claude Wickard gave farmers and their Congressmen a straw to chew. Said he: Britain needs $1,000,000,000 worth of U.S. foodstuffs before February, or-she may lose...

Author: /time Magazine | Title: FARMERS: Not Bundles But Food | 10/6/1941 | See Source »

Secretary Wickard was urging passage of the new $5,985,000,000 Lend-Lease appropriation in a hurry. So far the total Lend-Lease expenditures for farm products actually turned over to Britain comes to some $200,000,000. Britons, said Wickard, now get only about three eggs per person a month, four ounces of cured pork a week, eight ounces of butter or butter substitutes, half as much animal-protein food as they need. Even with the extra milk, cheese, canned tomatoes, dried beans, fruit, corn and pork that the $1,000,000,000 will supply, Britain will still...

Author: /time Magazine | Title: FARMERS: Not Bundles But Food | 10/6/1941 | See Source »

Secretary Wickard last week picked big, blond, Iowa-born Roy F. Hendrickson to head the Surplus Marketing Administration, charged with the actual purchasing of food for Britain. A onetime newspaperman who quit writing farm news in order to go to work for the Government's subsistence homesteads program, the new administrator is typical of many a departmental expert who has grown up under the New Deal. He was only 29, with eight newspaper years behind him (he left the Sioux City, Iowa Tribune when he won a Buick in a lottery), when he joined the Government, soon became Director...

Author: /time Magazine | Title: FARMERS: Not Bundles But Food | 10/6/1941 | See Source »

...asked its farmers for more cotton and more wheat. Today, Claude Wickard's whole idea is to grow less cotton, less wheat and more food. He wants to make dairy products, poultry and vegetables basic crops, as important in the nation's economy as cotton, wheat, tobacco, corn and rice. He wants an over abundance of them because he is satisfied that the national income will grow up to buy it. He sees a chance to put the U.S. on a proper diet for the first time in all its history. He believes that "food will...

Author: /time Magazine | Title: AGRICULTURE: Details on a Dream for 1942 | 9/1/1941 | See Source »

...mostly Claude Wickard hopes to cut cotton and wheat production by waving before the farmers' eyes the prospect of high prices for food crops. Before he starts his trip, production goals for 1942 will be announced. Roughly, the U.S. farmer will be asked...

Author: /time Magazine | Title: AGRICULTURE: Details on a Dream for 1942 | 9/1/1941 | See Source »

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