Word: wickman
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...smelly exhaust-pipe system for heating buses, saw it become the standard for passenger cars. The son of a Swedish blacksmith, Caesar went to work in an auto-repair shop in his teens, later started a small bus service. In 1925 he joined forces with the late Eric Wickman, who had been building up a bus system in Minnesota since 1914, when he started with a single jitney...
Caesar and Wickman began gobbling up or buying into bus lines all over the country with cash from stock sales and from railroads farsighted enough to see that bus routes could take over unprofitable train runs and serve as feeder lines...
...dead include: Ralph B. Laird, 22, Camas, Wash.; James Leonard Bryan, Portland, Ore.; Noel L. Brown, 18, Seattle; Roger W. Young, 19, Seattle; Leonard B. Wickman, Bellevue, Wash.; David B. Haerle, Portland, Ore.; Asbjorn Reese, Seattle; Harry C. Franzheim 3rd, North Seattle; Russell H. Palmer, 27, Vancouver, Wash.; Wallace Hartley, Mercer Island, Wash.; Don Lee Garrett, Portland...
...Wickman bought a small line operating out of Superior, Wis., owned by a young man named Orville Swan Caesar. The line was unimportant, but Caesar, a onetime mechanic's helper who liked to tinker, was not. Within a year he and Wickman were running Greyhound together and had laid the foundations of the present Greyhound Corporation. They kept on buying up other lines out of profits, kept their former owners to run them. When their cash dwindled, a Minneapolis banker, Glenn Wood Traer, joined forces with them. He persuaded railroads to hedge their own futures by investing...
...into Elephant. Though the Hound is already elephant-sized, President Orville Caesar, 54, plans to keep it right on growing. As Wickman is chairman of the board of directors, most of the Hound's care and feeding is up to Caesar. He now has in the works a $20 million project for new terminals, at New York, Chicago and San Francisco, along with garages, restaurants and comfort stations...