Word: wickman
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Greyhound. In corporate structure, Greyhound lines is a complicated affair, more complicated than the average railroad. Its central root stretches to Hibbing, Minn., where one Carl Eric Wickman, Swedish immigrant, was working in the mines in 1912. That year the town was moved three or four miles away, and Wickman bought a seven-passenger used Hupmobile, started transporting workers, made $2.25 the first trip. He slowly expanded his service, in 1914 incorporated Mesaba Transportation Co., operated a line from Hibbing to Duluth. In 1924 he joined his lines and some others to form Northland Transportation Co. which a year later...
Greyhound Lines began by losing money, and Wickman sent Orville Swan Caesar to build it up. Once a mechanic's helper, Mr. Caesar entered the bus business by operating a taxi fleet in Superior, Wis., then a small stage line which was later bought by Northland Transportation. He made Greyhound Lines prosper, and as a result now, at the age of 37, is U. S. bus tycoon, President of a corporation with an estimated investment of $16,000,000 and profits (last year), of $1,549,000. He rarely leaves motors and roads to putter on his yacht...
Carl Eric Wickman, 42, chief Greyhound advisor, is at present Chairman of the Pacific Greyhound System where he is coordinating things. A great broad-shouldered man who has not lost his Swedish accent, he prefers Eric to Carl, loves sport, lets no one make him write letters, whistles during conferences...