Word: wiconsin
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Dates: during 1932-1932
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Lothair, son of Charles, is 35, a graduate of University of Wiconsin. He shows his German ancestry in fat cheeks and a chubby body. He wishes he did not look so young. He has always been interested in the promotion of new business and persuaded the company to start national advertising, although the consumer does not directly buy the product. Last year Perfect Circle spent $351,000 in advertising, this year it will spend more. The result has been increasing replacement business to offset the declining needs of manufacturers. Lothair takes a big interest in departments other than that...
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