Word: wide-screen
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...first wide-screen CinemaScope epic, soth Century-Fox's The Robe, was breaking box-office records all over the country. Manhattan's Roxy Theater reported a first-week gross of $264,000. It was the same story in Chicago, Los Angeles, Philadelphia, Pittsburgh, Kansas City and San Francisco. Foxmen dreamily talked of total earnings topping Gone With the Wind's record $35 million take. Hollywood Reporter Columnist Mike Connolly wrote: "The Robe just has to be the greatest grosser of all time. It might even outsell the Bible...
...thinks it can, and will attempt to prove his point with the soon to be released How to Marry a Millionaire, a lightweight comedy starring Marilyn Monroe. In fact, Zanuck has placed $35 million worth of eggs in his CinemaScope basket by scheduling a total of 14 pictures for wide-screen production. Already made: a sequel to The Robe called Demetrius and the Gladiators, and such swashbucklers as Prince Valiant, Hell and High Water and King of the Khyber Rifles...
...sure thing comes along. One glance at the box-office receipts of such pictures as David and Bathsheba, Quo Vadis and Samson and Delilah proved that Biblical pictures pay off. What's more, according to Variety, the Biblical, or cast-of-thousands picture, is 1) ideal for wide-screen movies, and 2) appeals to older moviegoers who have recently been staying at home with their TVs. Variety reported last week that 13 big Bible stories were in the works...
...middle of last month, in short, the wide-screen revolution was looking more and more like an inventory sale; the three-dimensional revolution had still not proven itself to be anything more than a freak show; and Hollywood was in confusion, with production at a standstill...
...Clair, most famous of the French moviemakers, foresaw another consequence of the wide-screen revolution. Quick, frequent shifts from one image to another would be impossible in CinemaScope. The eye cannot take in so large an image in one glance, and the mind is irritated by too rapid change of an image so encompassing that it seems like an environment...