Word: widens
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Dates: during 2000-2009
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...products, or conceive of a new store that will catch the eye of the fashion press and stylists. Encourage those stylists to nudge some free stuff toward a celebrity or two. Put some mad money into the hands of coltish ad folks, and create unfathomable but cool ad campaigns. Widen the product range--but gently, so as not to scare people. Get rid of all the dowdier stores and licensees. And presto! Your dog of a luxury label just became desirable to three times as many people without, if you've done it right, losing any of its snob appeal...
...products, or conceive of a new store that will catch the eye of the fashion press and stylists. Encourage those stylists to nudge some free stuff toward a celebrity or two. Put some mad money into the hands of coltish ad folks, and create unfathomable but cool ad campaigns. Widen the product range-but gently, so as not to scare people. Get rid of all the dowdier stores and licensees. And presto! Your dog of a luxury label just became desirable to three times as many people without, if you've done it right, losing any of its snob appeal...
...Ford had finally replaced the Explorer's unloved Twin I-Beam with a short-and-long-arm suspension but didn't act on previous recommendations to lower the engine and widen the chassis. And since the new suspension weighed less than the Twin I-Beam, the change raised--not lowered--the SUV's center of gravity...
...Ford had finally replaced the Explorer's unloved Twin I-Beam with a short-and-long-arm suspension but didn't act on previous recommendations to lower the engine and widen the chassis. And since the new suspension weighed less than the Twin I-Beam, the change raised-not lowered-the SUV's center of gravity...
...Public health could suffer. Rising seas would contaminate water supplies with salt. Higher levels of urban ozone, the result of stronger sunlight and warmer temperatures, could worsen respiratory illnesses. More frequent hot spells could lead to a rise in heat-related deaths. Warmer temperatures could widen the range of disease-carrying rodents and bugs, such as mosquitoes and ticks, increasing the incidence of dengue fever, malaria, encephalitis, Lyme disease and other afflictions. Worst of all, this increase in temperatures is happening at a pace that outstrips anything the earth has seen in the past 100 million years. Humans will have...