Word: widens
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...fifth book, Me Talk Pretty One Day, he started charging. That is, he puts out a tip jar at his book signings. "I started saying, 'I'll sing it for $20.' And the next night, I upped to $50," he says. Oddly, people ponied up. So he began to widen his alternative-revenue stream. "If someone comes up with a cell phone and says, 'Talk to my mother,' that's $10. It's $5 for signing human flesh or any book I didn't write." He does pretty well; in 10 days he accrued $1,000. Please, nobody tell Gore...
...products, or conceive of a new store that will catch the eye of the fashion press and stylists. Encourage those stylists to nudge some free stuff toward a celebrity or two. Put some mad money into the hands of coltish ad folks, and create unfathomable but cool ad campaigns. Widen the product range--but gently, so as not to scare people. Get rid of all the dowdier stores and licensees. And presto! Your dog of a luxury label just became desirable to three times as many people without, if you've done it right, losing any of its snob appeal...
...products, or conceive of a new store that will catch the eye of the fashion press and stylists. Encourage those stylists to nudge some free stuff toward a celebrity or two. Put some mad money into the hands of coltish ad folks, and create unfathomable but cool ad campaigns. Widen the product range-but gently, so as not to scare people. Get rid of all the dowdier stores and licensees. And presto! Your dog of a luxury label just became desirable to three times as many people without, if you've done it right, losing any of its snob appeal...
...Ford had finally replaced the Explorer's unloved Twin I-Beam with a short-and-long-arm suspension but didn't act on previous recommendations to lower the engine and widen the chassis. And since the new suspension weighed less than the Twin I-Beam, the change raised--not lowered--the SUV's center of gravity...
...Ford had finally replaced the Explorer's unloved Twin I-Beam with a short-and-long-arm suspension but didn't act on previous recommendations to lower the engine and widen the chassis. And since the new suspension weighed less than the Twin I-Beam, the change raised-not lowered-the SUV's center of gravity...