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Word: widens (lookup in dictionary) (lookup stats)
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...fifth book, Me Talk Pretty One Day, he started charging. That is, he puts out a tip jar at his book signings. "I started saying, 'I'll sing it for $20.' And the next night, I upped to $50," he says. Oddly, people ponied up. So he began to widen his alternative-revenue stream. "If someone comes up with a cell phone and says, 'Talk to my mother,' that's $10. It's $5 for signing human flesh or any book I didn't write." He does pretty well; in 10 days he accrued $1,000. Please, nobody tell Gore...

Author: /time Magazine | Title: People: Jul. 2, 2001 | 7/2/2001 | See Source »

...products, or conceive of a new store that will catch the eye of the fashion press and stylists. Encourage those stylists to nudge some free stuff toward a celebrity or two. Put some mad money into the hands of coltish ad folks, and create unfathomable but cool ad campaigns. Widen the product range--but gently, so as not to scare people. Get rid of all the dowdier stores and licensees. And presto! Your dog of a luxury label just became desirable to three times as many people without, if you've done it right, losing any of its snob appeal...

Author: /time Magazine | Title: Hard Ball: Dusting Off Fashion's Old Bags | 6/25/2001 | See Source »

...products, or conceive of a new store that will catch the eye of the fashion press and stylists. Encourage those stylists to nudge some free stuff toward a celebrity or two. Put some mad money into the hands of coltish ad folks, and create unfathomable but cool ad campaigns. Widen the product range-but gently, so as not to scare people. Get rid of all the dowdier stores and licensees. And presto! Your dog of a luxury label just became desirable to three times as many people without, if you've done it right, losing any of its snob appeal...

Author: /time Magazine | Title: Dusting Off Fashion's Old Bags | 6/15/2001 | See Source »

...Ford had finally replaced the Explorer's unloved Twin I-Beam with a short-and-long-arm suspension but didn't act on previous recommendations to lower the engine and widen the chassis. And since the new suspension weighed less than the Twin I-Beam, the change raised--not lowered--the SUV's center of gravity...

Author: /time Magazine | Title: Tired Of Each Other | 6/4/2001 | See Source »

...Ford had finally replaced the Explorer's unloved Twin I-Beam with a short-and-long-arm suspension but didn't act on previous recommendations to lower the engine and widen the chassis. And since the new suspension weighed less than the Twin I-Beam, the change raised-not lowered-the SUV's center of gravity...

Author: /time Magazine | Title: Inside the Ford/Firestone Fight | 5/29/2001 | See Source »

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