Word: widescreens
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Dates: during 1953-1953
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...inept Bwana Devil, and seeming to prove that audiences would look at anything that could leap out and bite them. Cinerama, playing in only seven cities, grossed a staggering $6,000,000. But no sooner was Hollywood retooling for 3-D than Cinema Scope rocked the industry with its widescreen, multiple-sound-track productions of The Robe and How to Marry a Millionaire...
...side. ¶ Warner Bros., which stopped production and cut salaries a month ago, announced "44 top-bracket pictures," to be released by September 1954. Since 20 of these have already been completed, actual production will be down about one-third. Warners is preparing a new 3-D system: "widescreen WarnerScope," described as a new process under development for "many years . . . With expansive use of 3-D photography . . . Warner Color and WarnerPhonic Sound ... we have just begun to tap the enormous resources . . ." ¶ M-G-M is cutting its output nearly in half-34 films in the next 18 months...