Word: widget
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While Apple is truly the leader in terms of personal-computer innovation, as the new iMac demonstrates [TECHNOLOGY, Jan. 14], it will never become the digital hub of the home of the future. The reason is, as Steve Jobs says, "[Apple is] the only company that owns the whole widget--the hardware, the software and the operating system." But what Jobs sees as Apple's biggest advantage is also the barrier that will block the company from reaching its goal. There is a reason that the Windows/Intel PC is the standard in personal computers and that its makers control...
...like crazy!") but also makes plenty of digital lifestyle products. "I would rather compete with Sony than compete in another product category with Microsoft," he says. That's because Sony has to rely on other companies to make its software. "We're the only company that owns the whole widget--the hardware, the software and the operating system," he says. "We can take full responsibility for the user experience. We can do things that the other...
...familiar with his vast enterprise--he knows about every widget and every dime," Brokaw says...
...would deal with India's medium-range ballistic missiles. But the more detailed your policies, the more ammunition you give to your opponent - and the press - to use against you. Remember, the President is a CEO; he doesn't have to know how to make the widget, only that people need more and better widgets. If you lay out the fine print of your plans, even the press might be shamed into doing a little work to see if they actually work. Which leads me to Rule...
...remote medical consultation with specialists and perhaps even remote surgery. More and more devices will have access to the global positioning system, increasing the value of geographically indexed databases. Using GPS with speech-understanding software that is emerging today, we will be able to get directions from our WIDGETS as easily as we once got them at a filling station. One can imagine driving in the car, asking our WIDGET for the name of the nearest Thai restaurant, getting an answer, asking for reservations and then for directions. Indeed, the car may be smart enough to handle the entire transaction...