Word: widowing
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Dates: during 1930-1939
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Institutionalized advertising takes its form in such ads as Manter Hall saying, "Ask Dad, Ask Grand-dad About the Widow's." A University Tutoring School ad deplored the oppressiveness of college work as follows; "midnight oil; loathesome toil." Wolff's displays a robed Senior with the caption; "Diploma by Harvard--Tutoring by Wolff...
Since William Whiting "the Widow" Nolen '84 started his Manter Hall School in 1886, the extent and influence of the tutoring schools have gradually grown. According to the Student Council report, they have "grown out of their proper place" to a degree unique in American universities...
Individual and small-scale tutoring existed until the 1930's in the Widow style', pursued by such men as E. Gordon Parker '96, now of the Parker-Cramer School, and Fletcher Briggs, whose method remained unchanged during the tutoring revolution...
Bearer of the lecturing, traveling, interviewing, letter-writing and literary brunt is Miss Malvina ("Tommy") Thompson. She has been Mrs. Roosevelt's private secretary for 17 years. A sagacious, worldly-wise grass widow (until her 1938 divorce, Mrs. Scheider), Miss Thompson declares that never has she known Mrs. Roosevelt to do or say anything insincere. She thinks her ability to do and say so much results from Eleanor Roosevelt's being what is really meant by the word Christian...
...acceptable are "contests and offers which encourage children to enter strange places and to converse with strangers in an effort to collect numbers of box tops or wrappers," or phony appeals such as: "By sending in a box top, you will help Widow Jones pay off the mortgage...