Word: wienerwald
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Dates: during 1960-1969
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...says roly-poly Friedrich Jahn, 39, "is to become the European Howard Johnson." He is well on the way. Only seven years ago, Austrian-born Jahn was a waiter in a Munich striptease nightclub. Today he runs a money-clinking chain of 111 "Wienerwald" restaurants that serve up spit-roasted chicken, Viennese wine, and recorded zither music to 100,000 customers a day in 58 German cities. Partly because of Jahn's promotional abilities, German consumption of chicken has increased nearly fourfold since 1955 (to last year's average 13 Ibs. per person), and West Germany has become...
...frothy Oktoberfest-would buy it every day if it were cheaper. To keep his own costs down, Jahn bicycled to the Munich poultry market every morning, haggled for bargains, pedaled back to the restaurant with a load of chicken. His specialty: half a roast chicken for 85?. The first Wienerwald restaurant was an overnight hit, and Jahn began expanding...
...three small factories to produce "Viennese interiors" and another to manufacture automatic spits. He also started a six-story chick hatchery in Bavaria. (But he still buys most of his birds from the U.S., which supplies Germany with $30 million worth of frozen chicken a year.) Jahn has opened Wienerwald restaurants in Belgium, Austria and The Netherlands, will soon branch into Switzerland...
Last year Jahn grossed $15 million and enjoyed a net of $375,000. Though his Wienerwald menu still consists mostly of chicken in ten different ways, he recently introduced an 85? beefsteak. "Man does not live by chicken alone," he says. Jahn himself, having seen so much of it all day long, eats chicken at home only once every few months...