Word: wife
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Dates: during 1970-1979
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...kitchen equipment, cars, travel. Compared with older affluent people, they spend more casually on golf, tennis and swimming club memberships. They buy more fast-food take-outs and restaurant meals; when cooking at home, they prefer costlier foods and wines. They pay freely for child care, and the working wife needs her own full wardrobe of office clothes. Their philosophy is expressed by a community service representative for Los Angeles Mayor Tom Bradley, Robert Molina, 24, whose wife is a clerk in the sheriffs office: "When you see something on TV, you crave...
Cars, cars-the new elite also loves cars. Many auto salesmen echo Bob Niland, who works at Volvo Village near Boston: "Before 1970 our buyers were families where just the husband worked. Now, at least among the younger buyers, the wife almost always works." These buyers, he adds, look for reliability and safety rather than glamour...
Vacations are also a big-budget item. "Before we had a house and baby we spent all our money on trips," says Ivor Bloom, 29, manager of Crimson Travel Service's Boston office. Bloom's wife also works in the travel business. "We are fairly typical," he notes. "If a couple has not made the major purchase of a house, they put their extra income into seeing the world." When the new elite travels, it is to stay longer at more distant, expensive and exotic destinations. Young two-earner couples prefer to pay more for guaranteed rather than...
...Landess, 38, a psychotherapist, and his wife, Marcia McBroom, 28, an actress and model, live in Manhattan and between them earn $80,000. But, Ira contends, they are still struggling to keep their heads above water. Says he: "We have no exorbitant expenses, but it is not easy to save." Perhaps so, but they rent a two-bedroom penthouse at $616 a month, take lots of taxis, go on frequent overseas vacations, eat in gourmet restaurants and have a housekeeper who helps look after their baby. Ira believes that "you can make do with one income, but you get accustomed...
...Lewis Regenstein, 35, and his wife, Janice Mendenhall, 32, live in Washington in a $131,500 four-bedroom townhouse bought 18 months ago. He earns $20,000 as vice president for the Fund for Animals, and she gets $47,500 as director of administration for the General Services Administration. They do not think that they live ostentatiously and often wonder where the money goes. They eat out three times a week, share a summer house and own a nine-year-old TV and a '69 Olds. They have about $10,000 in savings and investments...