Word: wigged
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Dates: during 1970-1979
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Wigmakers have long argued that two heads are better than one, but women took some convincing. Human-hair wigs looked like a million, but cost in the hundreds and got dirty, limp and frazzled like the real thing. No sooner was a girl washed, cut and set for the week than it was time to book another appointment-for her wig. Cheaper, synthetic versions did not require such constant upkeep, but then, neither does straw or barbed wire-which they closely resembled. Finally came a new blend of modacrylic fibers-that looked like hair, felt like hair, but could...
Fashion designers sensed the approaching boom, and got a head start. By the end of 1968, ready-to-wear stretch wigs by Adolfo and Halston were available for $30, and just this month Vidal Sassoon put his own brand on the counters. In only a year, the leading firm in the field, Abbott Tresses, increased its stretch-wig sales from $200,000 to $10 million and stands every chance of more than doubling the amount by the end of 1970. Says Max Moskowitz, head of sales, "It's like a fairy tale." To assure a happy ending, Mr. Moskowitz...
...Schwartz bets liberally and has won as much as $15,000 in a week. In the all-night sessions, his girl friend- in her blonde wig, black leather pumps, and imitation sealskin coat- is an important factor in his success. She sits near Schwartz and gives him Marlboros and coffee...