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Vaudeville was almost dead in 1938 when Wilbert Lee O'Daniel, flour salesman, radio entertainer, composer of hymns and hillbilly songs, revived it in Texas to dramatize his campaign for Governor. In a sound truck with a speaker's stand on top, with a hillbilly band and singers, and an old-age pension slogan lifted from one of his songs ("Please pass the biscuits, Pappy!"), Lee O'Daniel won the Democratic nomination for Governor over eleven other hopefuls...

Author: /time Magazine | Title: TEXAS: Pappy Over Cyclone | 8/5/1940 | See Source »

...Bridegrooms, ran away with the pennant. At the turn of the century, under foxy Ned Hanlon, Brooklyn won the pennant twice (1899 and 1900), were promptly nicknamed the Superbas-after Hanlon's Superbas, a famed burlesque troupe of that era. In 1916 and 1920, guided by beloved Wilbert ("Uncle Robbie") Robinson, the newly dubbed Dodgers (originally Trolley Dodgers, because Brooklynites were constantly dodging ballpark-bound trolleys) again proved the class of the league...

Author: /time Magazine | Title: Sport: Modern Superbas | 5/13/1940 | See Source »

When psalm-singing, radiorating Wilbert Lee ("Pass the Biscuits, Pappy") O'Daniel became Texas' 32nd Governor, he turned over his flour company to his two good-looking young sons, Pat and Mike. He also left them a sales idea that sounded sure-fire for Bible Belt sales of Hillbilly Flour: a tithe certificate with every sack. Purchasers of Hillbilly turned over the certificates to their churches as coupon shares in 10% of the profits of W. Lee O'Daniel Flour Co., reputed to have made Lee O'Daniel a comfortable fortune before he went to Austin...

Author: /time Magazine | Title: ADVERTISING: O'Daniel Pays His Tithe | 4/29/1940 | See Source »

...education of Wilbert Lee O'Daniel began after he was elected Governor of Texas. Until November 8, 1938, he was a pious flour salesman and promoter with a baritone voice. He believed that all Governors, State Legislators, Congressmen were great & good men, whose chief concern was the public welfare. He also believed what he read in the papers...

Author: /time Magazine | Title: TEXAS: O'Daniel News | 4/15/1940 | See Source »

...great East Texas field nine years ago. Hustling Jerry Sadler worked at odd jobs and high wages, saved his money and studied law. Last year, still a political unknown, he ran for a place on the important Texas Railroad Commission (which regulates Texas oil production). Weeks before Governor Wilbert Lee ("Pass the Biscuits, Pappy") O'Daniel started to campaign with his Hillbilly Band, Jerry Sadler was touring Texas with the Sadler Stringsters, whooping it up in folk-song and endearing himself to the no-collar vote...

Author: /time Magazine | Title: POLITICAL NOTES: Sadler in the Saddle | 10/23/1939 | See Source »

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