Word: wildernesse
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Mark Burnett, executive producer of CBS's Survivor, likes to talk about the reality game show's "17th character": the land. But as integral as the wilderness are the brands whose makers pay to put them into the game. Offered to the famished, isolated castaways, cheesy snack crisps and sugary...
But once in office, Bush didn't exactly put on a display of humility. On the environment and missile defense, the new administration quickly alienated U.S. allies in Europe and elsewhere. At home, the President declared that an election decided by 500 votes and the will of a single Supreme...
One conclusion stands out amid all the examples of mutually assured destruction: while neither Ford Explorers nor Firestone tires may be unusually dangerous in their own right, the combination of the two has sometimes proved lethal. And these products share a heritage, since Firestone customized the Wilderness AT tires for...
As the Explorers rolled over with increasing frequency on U.S. highways, Ford and Firestone turned their attention to a rash of similar accidents in automotive markets from Saudi Arabia to Thailand to Venezuela. In the Middle East, Ford replaced Wilderness AT tires on Explorers and Mercury Mountaineers in nine countries...
Ford execs may have also been worried that NHSTA would eventually declare a stricter safety standard than Firestone's Wilderness tires could meet. Ford asked NHSTA about the possibility last month. When the agency was noncommittal, Ford opted to replace the tires on its own. Firestone protested and asked Ford...