Word: wildernesses
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...Wilder's statewide campaign in 1985 can best be understood as the test marketing of the candidate for the 1989 gubernatorial race. Strapped for campaign cash, Wilder made news by touring each of the state's 95 counties. He neutralized stereotypes by filming a TV ad trumpeting his endorsement by a prototypical rural policeman, who looked like an extra from Smokey and the Bandit. Even when his G.O.P. opponent attacked him for owning slum property and being reprimanded by the state supreme court for unduly delaying a client's case, the normally combative Wilder turned the other cheek. As Paul...
...Wilder never faced a serious challenge for the gubernatorial nomination once he pressured State Attorney General Mary Sue Terry to defer her own ambitions until 1993. There was grumbling in the Robb faction of the state party, but once again, no one wanted to risk an open schism by trying to deprive Wilder of his moment on the mountaintop. There was no chance of a racially divisive primary, since Virginia Democrats, unlike those in other Southern states, nominate by convention. In a sense, Wilder was the beneficiary of old- fashioned back-room politics, just as Irish, Italian and Jewish candidates...
Find a silver-bullet issue even more powerful than race. The Wilder camp braced for a close contest, even after Coleman, perhaps their weakest Republican challenger, won a bruising three-way G.O.P. primary. Coleman immediately launched a fusillade of negative spots, dredging up the personal charges against Wilder from the 1985 campaign. Without a cutting issue to transform the debate, the internal calculus in the Wilder campaign was that its candidate was mired at around 45% support, partly because of Democratic defections stemming from a rancorous coal miners' strike in southwestern Virginia and a Labor Day riot among black college...
Enter Doug Wilder, divorced, father of three and abortion-rights crusader. Coleman was a tempting target, since he had placated the Republican right by opposing all abortions, even in cases of rape and incest. Wilder media consultant Frank Greer prepared an abortion ad, almost certain to be emulated by other pro-choice Democrats in 1990. Framing the issue in age-old conservative rhetoric, the spot featured images of Thomas Jefferson as an announcer intoned, "Doug Wilder believes the government shouldn't interfere in your right to choose. He wants to keep politicians out of your personal life...
...implication was that not only abortion and race were at stake but even the state's economic prosperity. It is oversimplistic to attribute too much influence to a single TV ad in a media-glutted statewide campaign. But the abortion issue was framed in a way that allowed Wilder to make inroads among racially tolerant, upscale voters who might be tempted to vote Republican on economic grounds. In affluent northern Virginia, Wilder ran a crucial two percentage points ahead of his 1985 showing. "Abortion is the symbolic issue for a tremendous life-style change," says Goldman. "And so is voting...