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...monitors who produced the latest survey each watched 12 to 16 hours of prime-time TV this spring. According to Wildmon, they were instructed on how to record the frequency of "sexually suggestive comments, inside or outside marriage," of profanity such as "God," "hell" and "damn," of crude language such as "crap," "horny" and "whore," and of incidents of violence, which was defined as "attempts to do bodily harm to a person." Judgments were necessarily subjective. An objectionable "sexual-intercourse scene" occurred whenever the monitor was "left with the opinion that sexual intercourse occurred," on screen or off, inside...

Author: /time Magazine | Title: Another Kind of Ratings War | 7/6/1981 | See Source »

Even if the survey was as "scientific" as Wildmon claims, there is little proof that the would-be censors of CBTV represent any broader group than the conservative Christian organizations from which they were rather casually drawn. TIME correspondents last week found no upsurge in protest calls and letters to networks, local stations, sponsors or retail stores. CBS had received only about 50 letters on the proposed boycott; half opposed the idea. NBC Vice Chairman Richard Salant said he had recently received 'thousands" of Christian brochures, some with accompanying letters, a pattern familiar to networks and rarely taken seriously...

Author: /time Magazine | Title: Another Kind of Ratings War | 7/6/1981 | See Source »

Some members of Wildmon's coali tion contend that is not so. Says Karen Davis of Fort Worth, Texas, local leader of Christian Women's National Concerns: "Our group is not so much for limitation of TV shows, as it is to get shows that are of a high quality on TV." Most coalition spokesmen, however, appear to share Falwell's goal of making every program on the tube suitable for family viewing. For jxample, Dan Fore, Moral Majority's New York State chairman, says that TV should return to shows like I Love Lucy...

Author: /time Magazine | Title: Another Kind of Ratings War | 7/6/1981 | See Source »

...unanswered question is whether the coalition is merely a front for the Moral Majority or for other increasingly influential political activists of the New Right. The Moral Majority helps finance the coalition but denies it is one of Moral Majority's arms, and Wildmon says he is not a Moral Majority member. Funds for Wildmon's Federation for Decency are being raised by Richard Viguerie, a direct mail specialist who has collected millions for North Carolina's Senator Jesse Helms and other conservative heroes. "The subject of sex in the media is probably going...

Author: /time Magazine | Title: Another Kind of Ratings War | 7/6/1981 | See Source »

...Wildmon seems sincerely convinced the networks are willfully wrecking America. He wrote recently in Conservative Digest, which Viguerie publishes, that networks "by design" have taught that "sexual immorality, violence, profanity, vulgarity, etc. were values worthy of imitation and emulation." On the deepest level, Wildmon and his fellow protesters yearn for a society-wide reaffirmation of the tradition of childhood innocence. They think children should be shielded from too much worldly knowledge too soon. Because the conservatives place so much emphasis on family and parenthood, they are ready to sacrifice adults' freedom of choice. There is a gruff, honest passion...

Author: /time Magazine | Title: Another Kind of Ratings War | 7/6/1981 | See Source »

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