Word: wildmon
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Dates: during 1981-1981
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...Procter & Gamble to knuckle under to a campaign of demagoguery, innuendo and selective threat by the Rev. Donald Wildmon's Coalition for Better Television [June 29] is an act of cowardice. As long as they withhold their sponsorship from shows that I prefer, I shall clean myself and my household with homemade soap...
...Donald Wildmon has provided a voice and an organization for millions of Americans who have been watching helplessly as commercial exploitation devastated the minds and values of the youth of this nation...
...question comes from the Rev. Donald Wildmon, head of the National Federation for Decency: "Where is the TV show about a modern home with decent people?" The glib answer is: Nowhere. Ordinarily, a crusade to purify the tales shown on the tube would deserve only that short shrift. But Wildmon's question begs for a more thoughtful response, if only because TV's gory and jiggly tales are not the only ones that are conspicuously short on niceness. The same can be said of most all the world's fiction, narrative or dramatic, trash or quality...
...pronouncement caused bemusement-and some relief-in executive suites around the country. Studies conducted for ABC and NBC weeks ago concluded that CBTV and the Moral Majority had substantially overestimated national viewer support for their TV cleanup campaign. CBS News found that 30% of the member groups claimed by Wildmon denied that they belonged to the coalition...
...coalition's hit list represented maybe 150 different brands of merchandise. The coalition was confronted with an impossible job, boycotting all those brands effectively. I think the coalition leaders finally asked themselves, 'Why boycott ineffectively, when we can merely threaten to more effectively?' " Not surprisingly, Wildmon, Falwell and company last week said they will revive the boycott if advertisers do not shape up by the fall season...