Word: wildmons
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Butler was referring mainly to the Coalition for Better Television, which brings together the Rev. Donald Wildmon's National Federation for Decency and other right-wing groups like the Moral Majority. Formed last February, the coalition is headquartered in Tupelo, Miss., where Wildmon lives, and claims support from 5 million families in all 50 states...
...three months almost 4,000 coalition volunteers watched prime time and dutifully marked down examples of sex, violence and profanity. Their findings went into a computer, and next week Wildmon will disclose which shows the volunteers-and the computers-found most objectionable. Some hints are in his newsletter, which he has suitably titled NFD Informer. On the basis of last fall's programs, Revlon was declared the "least constructive" sponsor, followed by Dow Chemical, Noxell, Gulf + Western and the Beecham Group. Some of the "least constructive" shows have already been canceled because of low ratings, but among those returning...
...campaign has given both the networks and their advertisers a severe case of the jitters, and Butler's comments caused still another run to the Valium. Though he disagreed with Wildmon's methods, said Butler, he endorsed his aims: "I think the coalition is expressing some very important and broadly held views about gratuitous sex, violence and profanity. I can assure you that we are listening very carefully to what they say, and I urge you to do the same." Actually the chairman was merely reaffirming a policy that goes back to the days of radio...
...timing of Butler's comments delighted Wildmon. "I think it was a very good statement from a socially responsible organization," he said. Bland and self-effacing, Wildmon, 43, took up his crusade when he could not find what he thought were good programs for his own family. "Everything on the air has a message," he explains. "TV represents behavior modification, or monkey-see, monkey-do. A child sees it and it leaves an impression. But consideration, decency, honesty, fidelity, hard work-those values aren't there. If I disagree with the values that are there...