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...Procter & Gamble to knuckle under to a campaign of demagoguery, innuendo and selective threat by the Rev. Donald Wildmon's Coalition for Better Television [June 29] is an act of cowardice. As long as they withhold their sponsorship from shows that I prefer, I shall clean myself and my household with homemade soap...

Author: /time Magazine | Title: Letters: Jul. 20, 1981 | 7/20/1981 | See Source »

...Mississippi-based Coalition for Better Television abruptly announced that its proposed consumer boycott of the offending advertisers was off-for the moment. Appearing at a Washington press conference with Anti-Feminist Phyllis Schlafly and Moral Majority guru, the Rev. Jerry Falwell, CBTV head, the Rev. Donald Wildmon, explained that productive discussions with executives of the companies in question had made a boycott unnecessary. That explanation echoed the sentiment of Moral Majority Spokesman Cal Thomas: "The networks and advertisers seem to have recognized that they have a moral and ethical responsibility to the public...

Author: /time Magazine | Title: Video: Fizzled Boycott | 7/13/1981 | See Source »

...pronouncement caused bemusement-and some relief-in executive suites around the country. Studies conducted for ABC and NBC weeks ago concluded that CBTV and the Moral Majority had substantially overestimated national viewer support for their TV cleanup campaign. CBS News found that 30% of the member groups claimed by Wildmon denied that they belonged to the coalition...

Author: /time Magazine | Title: Video: Fizzled Boycott | 7/13/1981 | See Source »

...coalition's hit list represented maybe 150 different brands of merchandise. The coalition was confronted with an impossible job, boycotting all those brands effectively. I think the coalition leaders finally asked themselves, 'Why boycott ineffectively, when we can merely threaten to more effectively?' " Not surprisingly, Wildmon, Falwell and company last week said they will revive the boycott if advertisers do not shape up by the fall season...

Author: /time Magazine | Title: Video: Fizzled Boycott | 7/13/1981 | See Source »

...Wildmon says he would welcome strange bedfellows. "If the A.C.L.U. wanted to cooperate with us in this television area," he says, "I'd be tickled to death." His rationale for the sponsor boycott is simple: "The clearest expression of the First Amendment is the right of a person to spend his money where he so desires. The networks can show what they want. Sponsors can sponsor what they want. It's the marketplace taking care of itself...

Author: /time Magazine | Title: Righteous Watcher of the Airwaves | 7/6/1981 | See Source »

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