Word: wilhelmina
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...four major New York agencies ? besides Ford, Zoli and Elite, there is the No. 2-ranked Wilhelmina Models Inc. ? plus some 15 to 20 smaller outfits account for close to $50 million in annual billings. The action has attracted Sports Management Tycoon Mark McCormack, whose International Management Group represents such superstars as Bjorn Borg and Arnold Palmer. McCormack has now moved into modeling with agencies in London and Tokyo, and last month launched a New York outlet, International Legends...
...Valerie Lohr is a ravishing, 18-year-old blue-eyed brunette who has been modeling for the Wilhelmina Agency for 2% years. She works for $1,200 to $1,500 a day, every day, "and I still can't rationalize why I make more than the President of the United States does." She has been through drugs?like many models?and out again: "I felt a lot of pressure to be what 'they' wanted me to be. Now I can stand around the dressing room and watch the girls snorting coke, and I don't care any more." Sometimes...
Beverly Johnson was one of Elite's most sensational catches. The superstar model, who was the first black to adorn the cover of Vogue, is a typical warrior of the model wars. She started with Ford in 1971, switched to Wilhelmina in 1973, and returned to Ford in 1974 until she landed in Casablancas in 1977. Last month she made a stab at leaving Casablancas and returned to Ford, only to rebound to the Casablancas stable. The most telling deserter from Wilhelmina was Patti Hansen, who disports her form in Calvin Klein jeans and has just finished acting...
...follow suit, with the result that many models' incomes and clients' budgets have skyrocketed. Now, says one rival, "every booking is like deciding a most-favored-nation agreement." With annual billings (and cooings) expected to reach $9 million this year, Casablancas aims to top Wilhelmina in 1980 as No. 2 agency after Ford...
...come-with-me-to-Casablancas approach does not appeal to his competitors. "I confess to unpleasant feelings about John," the urbane Jerry Ford told TIME. "His methods are sleazy. I don't like him and I don't respect him." William Weinberg, who has headed Wilhelmina since the death last year of the former Ford model who founded the eponymous agency, disparages Casablancas with the observation: "The agencies were always competitive but never this low. The Fords always evidenced an ethic and created many of the good practices that benefited the models." Says Casablancas, who speaks in often...