Word: wilken
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Dates: during 1935-1935
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...Wilken. Schenley Distillers Corp. already has a cheap, fas selling straight whiskey in Old Quaker. Seeking a companion blended whiskey to popularize, Schenley consulted Harry E. Wilken, chief distiller for Joseph S. Finch & Co., a Schenley subsidiary at Schenley, Pa. Distiller Wilken produced a formula for a blend of four-year-old whiskey, 16-month whiskey, and neutral spirits (alcohol and water). Last week it was launched as The Wilken Family Blended Whiskey, along with an advertising campaign designed to endear Distiller Wilken & family to the whiskey-drinking public...
First advertisement introduced Distiller Wilken, his two sons, Harry Jr. and William, his son-in-law, Thomas McConville. Subsequent advertisements will add to the family Mr. Wilken's late, whiskeymaking father. They could bring in Mrs. Wilken, Daughters Mary and Adeline (Mrs. McConville), Grandson Billy McConviilc. The Wilken family is shown, usually in shirtsleeves, sitting on barrels in their warehouse, gazing reverently at a picture of Grandfather Wilken, fishing on a riverbank near Schenley...
Distiller Wilken was presented last week as "the man who has actually made more whiskey than any living person." At 1 he was put in one of his father's distilleries as manager. Few years later he was put out when his father sold the distillery. Thereafter Son Harry manufactured Bourbon for various companies, alcohol for the Government during the War, medicinal whiskey for Schenley during Prohibition. Stocky, round-faced, white-haired, he bustles around his plant with his hat pushed back on his head, continually begging the pardon of girl packers with whom he collides. The company baseball...
...Wilken Family Whiskey is made by The Wilken Family, Inc. in the Schenley plant and Schenley owns a controlling interest. But by basing his campaign on his own family, Schenley's Wilken has assured his descendants of jobs. Son Harry Jr. assists in the distilling, Son William manages the blending, while Son-in-Law Tom, an engineer, keeps the machinery in order...