Word: wilkens
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...Wilken. Schenley Distillers Corp. already has a cheap, fas selling straight whiskey in Old Quaker. Seeking a companion blended whiskey to popularize, Schenley consulted Harry E. Wilken, chief distiller for Joseph S. Finch & Co., a Schenley subsidiary at Schenley, Pa. Distiller Wilken produced a formula for a blend of four-year-old whiskey, 16-month whiskey, and neutral spirits (alcohol and water). Last week it was launched as The Wilken Family Blended Whiskey, along with an advertising campaign designed to endear Distiller Wilken & family to the whiskey-drinking public...