Word: willard
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Dates: during 1930-1939
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When he took charge, one of the first things President Willard did was cancel all advertising. "We'll start again when we have something to advertise," he said. Having spent nearly half a billion on his railroad in the past 20 years, "Uncle Dan" now has something to advertise. He has authorized copy written this way: "70,000 of us invite you to travel...
...tangible improvement of the Willard administration was the acquisition of tracks into Jersey City, although, unhappily for "Uncle Dan," not yet across the Hudson River into New York. President Willard has worked longer and harder than any other man for the Eastern four-system unification plan. Under him Chicago & Alton was taken over as a western B. & 0. link. Last week B. & O. began operating the Buffalo. Rochester & Pittsburgh as a division of its system...
...atmosphere of "we're-all-B. & O.-men-together" is one President Willard likes to get into his bulletins. Sample: "No matter how hard we try, we cannot make the B. & O. the greatest, straightest or richest railroad, but we can. if we try hard enough, create for it the reputation of being the best railroad in the world from the point of service." A prime Willard maxim: "Be a good neighbor." Farmer boys and girls up and down his line get settings of eggs. Officials are sent to make friends with local shippers. And in 1927 "Uncle...
...generally agreed throughout the system that no one works harder on the B. & O. than President Willard. He gets up early, works late. Once he told Jim, porter of his office car, No. gg, to wake him at 5 a. m. As the dawn was breaking, the blackamoor felt a tug at his covers, looked up into "Uncle Dan's" smiling face. "Wake up, Jim," said President Willard. "It's 5 o'clock...
There is a good deal of confusion as to who has ridden on No. gg. The fact is that no one except President Willard and his officers ride on it. If they are important enough, celebrities traveling over the B. & O. are given the Maryland...