Word: wille
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Dates: during 2000-2009
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2. Tag Heuer The Swiss watchmaker, a unit of Euro luxury conglomerate LVMH Moët Hennessy Louis Vuitton, has said that "in light of recent news, including that Tiger Woods has decided to take an indefinite leave from golf, over the coming weeks we will assess our options with...
4. Gillette Like phone service, razors are a commodity (and not exactly hip ones either). Plus, Gillette has a huge market share. So the company can play it either way. If Gillette holds on to Woods - what, you're not going to shave because he's a bit of a...
5. Gatorade PepsiCo, Gatorade's parent, has said it will drop its Tiger Focus drink - whatever the heck that was - though the company insists it made that decision before the scandal. Gatorade is noncommittal about its 2010 plans. The company's "G" rebranding campaign has been a total disaster. So...
6. Electronic Arts A company like EA, a videogame maker, is in a much more precarious position, since it actually makes a Tiger-branded product. The company's Tiger Woods PGA Tour golf game, which features a virtual Woods walloping 300-yd. drives, has been a popular franchise, generating more...
8. Nike Without a doubt, the swoosh will stand by Woods. Nike has backed Woods since his 1996 professional debut and reportedly pays him $30 million per year. "I think he has been really great," Nike chairman Phil Knight told the Sports Business Journal this week. "When his career is...