Word: willful
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Dates: during 1950-1959
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No one has benefited more than U.S. readers. At the Louisiana State University Press last week, able young (35) Director Donald R. Ellegood, who worked at Oklahoma under Savoie Lottinville, was busy culling a list of some 350 manuscripts that includes something for everyone: biographies of Confederate generals, an eyewitness...
This is just a prelude. Next spring Ford will roll out a compact Edsel called Comet. In a year Buick, Oldsmobile and Pontiac will come in both compact and regular sizes. All told, Detroit is betting $700 million on these cars-about $150 million on the Corvair, $100 million each...
Chevy's Ed Cole predicts that the 1960 compact cars will ring up 1,100,000 sales, lead the industry to within a bumper's reach of a 7,000,000-car year, the second biggest (first: 1955) in U.S. history. "A market of this size," says Cole...
Four years ago 4,800,000 U.S. families owned two cars or more. Today 7,000,000 do-and there are 350,000 three-car families. By 1965, more than 10 million families will have at least two cars. With the population growing fast, and the demand for special-purpose...
*Hearing that, Detroit wags recalled the time when Big Bill Knudsen, G.M.'s late president, boasted to Adman Bruce Barton that a certain new-model Chevy was "almost the perfect low-priced car-and it will really become perfect next year when we make one small change." Barton bit...