Word: williamses
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Dates: during 1960-1969
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"I generally think the American white is insane," Williams said--the smothering susceptibility to conformity in white society makes the white American blind to others' needs and values.
Williams favors a large degree of local political and economic autonomy because local needs relate to ethnic, cultural, and ecological factors. Only the people living in an area really understand their own needs.
RACIAL solidarity--"our ability to market ethnically"--is an important selling point for Williams and a clue to the success of his black business. "It would be very difficult for us at this time to have a white store manager, while we are still establishing our credibility within the community...
Williams hopes the enterprise eventually can be "color blind, with real integration rather than token." Currently, the employees of Freedom Industries are preponderantly black. Williams gave no statistics; "We never count," he said.
Looking to the future with optimism, Williams envisions black people leading the way for all in developing more human-oriented business, and demonstrating that local problems should be solved by the local community.