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The article draws on a white paper by a Madison Avenue demographer about 2010 Census projections. In an extended interview, Peter Francese of Ogilvy & Mather tells the trade publication what every other business is finding out: "In terms of marketing, there is no average American." This shouldn't really come...

Author: /time Magazine | Title: Goodbye to the Average American Eater | 4/6/2010 | See Source »

Several years ago, Tokyo's bustling Shinjuku ward began a lonely-death awareness campaign. It hosts social events to draw people from their apartments, distributes a newsletter to the elderly and monitors their well-being by, for example, checking to make sure they're taking out their trash. Other wards...

Author: /time Magazine | Title: Japan's 'Lonely Deaths': A Business Opportunity | 4/6/2010 | See Source »

In Japan, kodokushi, a phenomenon first described in the 1980s, has become hauntingly common. In 2008 in Tokyo, more than 2,200 people over 65 died lonely deaths, according to statistics from the city's Bureau of Social Welfare and Public Health. The deaths most often involve men in their...

Author: /time Magazine | Title: Japan's 'Lonely Deaths': A Business Opportunity | 4/6/2010 | See Source »

India could use a few fresh ideas when it comes to neonatal care. Behind the screen of its phenomenal economic growth, the country continues to struggle with abysmally high rates of newborn deaths. According to national estimates, for every 1,000 live births, 39 babies die in their first month...

Author: /time Magazine | Title: In India, Getting Mothers Talking Saves Babies' Lives | 4/6/2010 | See Source »

And while women's autonomy is one of the project's goals, organizers recognize that it can't hurt to get the government on their side. The Ekjut Trial in India has expanded to five other districts in the two states; according to the NGO, 20,000 village women are...

Author: /time Magazine | Title: In India, Getting Mothers Talking Saves Babies' Lives | 4/6/2010 | See Source »

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