Word: willises
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In 1991, when he was still running Hard Rock Cafe, Earl launched Planet Hollywood with the help of celebrity partners, including Bruce Willis and Sly Stallone, who got paid in stock to go to openings and attract free publicity. Star power helped propel the firm to a dotcom-style IPO...
PEOPLE: Halle Berry takes a catnap; Bruce Willis takes Iraq; Prince Harry takes Australia 93
In Die Hard, BRUCE WILLIS played a cop fighting evildoers with little more than a Beretta and a smirk. In Iraq last week, the father of three wielded a harmonica and a cash reward. Willis, 48, and his rock band the Accelerators performed for soldiers (haven't they suffered enough...
Bruce Lee, Bruce Springsteen and Bruce Willis came along in the '70s and '80s. And there was that Monty Python sketch about drunk Australians named Bruce. Still, it wasn't what you'd call a butch name. A girl I once dated got teased by her friends.
These stars and other action figures--Will Smith, Bruce Willis, Mel Gibson, Vin Diesel--are called franchise players, because every couple of years they tote hit movies and their pricey sequels on their meaty shoulders. The bankability of most male stars (Tom Hanks being the perennial exception) can be gauged...