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...Contest gold has all the lure of pirate gold" is a favorite maxim of Wilmer S. Shepherd, founder of the Shepherd Correspondence School of Contest Technique ("the Harvard of contest schools") in Philadelphia. Last week, Wilmer Shepherd was bubbling with pride because one of his students, Mrs. Beatrice A. Zimmer of Modesto, Calif, had won nylons for life in the Sachet Nylon last-line contest. He claims that in 21 years his students, mostly housewives, have won-through radio & TV, magazines, etc.-more than 40,000 prizes valued...

Author: /time Magazine | Title: Radio: Go In to Win! | 8/18/1952 | See Source »

...Wilmer Shepherd prefers to deal only with what he calls "creative" contests, i.e., slogans, new names, jingles. He won his first contest ($5 and all the ice cream he could eat) at the age of 12. He didn't enter another until he lost his job in 1930 and needed money. He quickly won a Ford, $1,000 in cash and $4,000 in merchandise. Today, his 1,400 students and a bimonthly contest newsletter gross him more than $75,000 a year...

Author: /time Magazine | Title: Radio: Go In to Win! | 8/18/1952 | See Source »

Many of the sharpest eye specialists in the U.S. gathered last week at Johns Hopkins' Wilmer Ophthalmological Institute for their yearly exchange of views. The newest and most baffling problem in the field of eye disease was not on their agenda, and for good reason: although some of the eyemen had done a vast amount of work on it in the past year, none felt that he had learned anything definite enough to get up and talk about. And the chances are that if any of them had, few of his colleagues would have accepted his findings...

Author: /time Magazine | Title: Medicine: Battle in the Dark | 4/14/1952 | See Source »

...Cardinals' Wilmer ("Vinegar Bend") Mizell, 20, tagged by sportwriters as "the lefthanded Dizzy Dean." In a pure corn-pone drawl, Vinegar explains his nickname: "Vinegar Bend, Mississippi [pop. about 75] is where ah gets mah mail.'' Signed as a barefoot prospect in nearby Leakesville, Miss. (pop. around 1,000) two years ago, Vinegar bounced up the Cardinal chain to Winston-Salem last year, where he won 17 games, struck out 227 batters in 207 innings. Cardinal Manager Marty Marion exults over his huge (6 ft. 3 in., 200 lbs.) pitcher: "He has the livest fast ball...

Author: /time Magazine | Title: Sport: Great Expectations | 4/2/1951 | See Source »

Donald L. Wilmer '47, 3G, a spokesman for the Law School group, associated with the case in question, said the concession was "strictly second grade stuff. It could only have been written by the defendant." He added that the charge was "completely baseless and with no foundation in fact...

Author: By Joseph P. Lorenz, | Title: D.A.'s Attack On Law Group Called 'Cheap' | 3/19/1951 | See Source »

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