Word: wilsone
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...French company Dassault Systèmes decided to put its high-quality modeling software into the hands of consumers, says CEO Bernard Charles, to "democratize" its use. "We want to make consumers comfortable with it, and build the audience for 3D," adds Lynne Wilson, 3DVIA's general manager...
...some of that creative power is going public. 3DVIA is still a test bed, but it already has more than 15,000 users, and its customer base doubled between March and April thanks to "word of mouth and viral" means, Wilson says. Even bigger growth could be ahead, since 3DVIA recently linked up with Facebook, where users can now make a 3D mashup. For instance, say you create a 3D model of Bart Simpson: you can then insert the model into a photo of yourself so it looks as if you're talking to it and post it on your...
...placement of shutter button on a digital camera. Online 3D simulations can greatly reduce the amount of time and cost needed to do market testing. And 3DVIA can provide 3DSwym's marketers with a large, 3D-savvy audience of consumers to tap. "We will try to leverage them," Wilson says...
...look for revenue streams. It may, for instance, charge manufacturers if their brands and products are used as models or in user-generated games. "They'll be happy to contribute if they know they're going to get brand awareness and brand placement in some of these virtual worlds," Wilson says. It could also sell or license premium content to users...
Elsewhere, senior Erika Geihe finished third in the 800-meter run with a time of 2:17.24 and junior Dara Wilson notched a second-place, 15.23 finish in the 100-meter hurdles...