Word: wimbledon
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...racquet gouges that the world's No. 1 tennis player, John McEnroe, slashes furiously into Wimbledon's crabgrass scarcely qualify yet as this ! kind of mark. But he has just turned 26 and has not exactly been silenced, or even quieted. Maybe he will grow into a greater mantle. Of all the athletes in their prime, Martina Navratilova should have the nearest understanding of where Gretzky and Bird are situated. For the past three years, her grip on women's tennis has made Margaret Court, Billie Jean King and Chris Evert Lloyd protective of their memories. It would be appropriate...
...Boss ads feature a tall, square-jawed model who looks like a health-club regular. "We are completely aware that 70% of men's clothing decisions are made by females," says Uwe. The company also has recruited such top athletes as Björn Borg, the five-time Wimbledon tennis champion, and Jürgen Hingsen, the world-record holder and Olympic silver medalist in the decathlon, to wear the Boss line...
SEEKING DIVORCE. Mariana Simionescu, 27, former Rumanian tennis star who gave up her career to be a tournament wife; and Bjŏrn Borg, 28, alltime tennis great (five Wimbledon championships, six French Open titles) who retired last year after international competition stopped being "fun"; by mutual consent after four years of marriage, no children; in Monte Carlo...
...merchandising strategies and manages the business affairs of athletes and other celebrities. Some of McCormack's clients: Tennis Stars Martina Navratilova and Chris Evert Lloyd, Ski Champ Jean-Claude Killy, baseball's Jim Rice, and Hank Ketcham, the creator of Dennis the Menace. Officials of the Wimbledon and U.S. Open tennis tournaments rely on McCormack to negotiate for them with television networks, and his firm has already been hired as a television consultant by the organizing committees of the 1988 Calgary and Seoul Olympics. When Pope John Paul II visited Britain in 1982, IMG was enlisted to control...
...book is sprinkled with lively anecdotes drawn from McCormack's experiences, from playing tennis against Bjorn Borg to convincing Andre Heiniger, managing director of Rolex, that his company should be a Wimbledon sponsor. To illustrate the importance of research and learning from mistakes, McCormack writes of an episode in which he tried to sell John De Lorean, then head of General Motors' Pontiac division, on a new promotional campaign tied to the company's Indianhead logo. De Lorean's bemused response...