Word: windexed
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...list produced a number of surprises. SC Johnson, which makes household products such as Ziploc, Raid and Windex, debuted on the list in the top 10. That can be chalked up to a recent ad campaign to familiarize consumers with the parent company's name and values, says Robert Fronk, a Harris senior vice president who oversaw the survey. Another newcomer: Goldman Sachs, which made the list for the first time, at No. 56, four spots from the bottom. "Here's a company that members of the public would never interact with suddenly on the list," says Fronk. Credit...
...them with the full $4 they had been given. But would the receivers reciprocate that trust or exploit their unidentified investors? On average, those in the plain-smelling room returned $2.81 to the sender, pocketing the lion's share of the money. But those bathed in the scent of Windex sent back an average of $5.83, returning the senders' blind faith...
...scientists insist they didn't overdo it with the Windex, just a few spritzes - so we can rule out brain-cell death or intoxication-induced generosity as reasons why those receivers gave back so much of the booty. Rather, Liljenquist says, "a moral awareness was awakened in a clean-smelling environment." (Read "Overrated Optimism: The Peril of Positive Thinking...
...second experiment, researchers aimed to manipulate people's propensity toward charity. Ninety-nine participants were assigned to either a Windex-scented room or a neutral-smelling room and given a packet of tasks to complete. Included in the packet was a flyer soliciting volunteers and donations to the charity Habitat for Humanity. As expected, people in the Windex-sprayed room were more inclined to volunteer and give money than those in the unscented room - 22% of those in the clean group said they wanted to donate money, compared with 6% of the controls...
...fart spray is a commercially available product. Incidentally, according to a psychologist who has worked with it in experiments, it is nearly impossible to rid upholstery of it. Citrus-scented Windex certainly makes for a nicer lab environment, which perhaps has something to do with Liljenquist's continued interest in this line of study. "Research on how to stay on the moral high ground and promote virtue," she says, "is something I find refreshing...