Word: windowful
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Dates: during 1930-1939
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...scholarly, bald-domed Deputy Mayor Henry Hastings Curran was asked to help in a drive against baldness. He replied: "Why not be bald? Nobody ever made a nickel out of his hair. We cannot sell it,* or use it, or rent it, or put it in a show window. . . . Blessings on thee, baldhead...
More seriously, 1,000 French and Arabs, marched to the Italian Consulate General at Tunis, capital of Tunisia, and hurled bottles of red and blue ink at the white walls until its sides were splattered with France's national colors. One bottle arched through a window and reportedly splashed a portrait of King Vittorio Emanuele. Bands of Italians and Frenchmen roamed the streets singing their rival national hymns, La Marseillaise and Giovinezza...
Last week motion and sound definitely entered the displays of Fifth Avenue stores below 42nd Street. At Altman's big toys revolved in the windows. In each window at Franklin Simon's a cute white angel stood at a cute white organ under changing colored lights while organ music breathed from lofty loudspeakers. Lord & Taylor had windows full of its famed big, swinging golden bells with chime accompaniment, the same as last Christmas-the first "repeat" in recent Fifth Avenue history...
...their stuffy offices under basement steam pipes or partitioned off from noisy stock rooms, the display directors of Fifth Avenue labor in no arty atmosphere. They spend anywhere from $300 to $2,000 every week (twice a week at Lord & Taylor's) on a complete change of windows, usually stay up all one night at least with a squad of carpenters, painters, dressers, electricians. Every window display is tied up with merchandising, but this tie-up in the last few years has changed. Display directors owe half their fun to a Depression-born business axiom: "Sell the store...
...striking force in window display, in fact, has been imitation of the catchier varieties of modern art. First window designs openly based on an art exhibition were Saks's van Gogh windows in 1935. Since then Bonwit Teller has taken the ball from shrewd Saksman Ring and has had half a dozen tie-ups with Art, notably a Surrealist display in 1936 designed by none other than Salvador Dali. Bonwit's own Display Director Tom Lee has reached a certain summit this autumn with swank and cockeyed Ballet windows. Harlequin windows and "Sweet Surrealism'' windows...