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...more than 15%, according to advertising company LG Ad. My Sassy Girl was seen by more than 5 million people in South Korea and sat on top of the box office for two weeks in Hong Kong, where local films and Hollywood exclusively rule. Now comes her new movie Windstruck, which reunites her with Sassy writer and director Kwak Jae Young, and which is set to open on June 3 simultaneously in South Korea, China and Hong Kong?a first for a South Korean film. "Jun is just a phenomenon," says Bill Kong, the Hong Kong film mogul who backed...

Author: /time Magazine | Title: A Force to Reckon With | 5/31/2004 | See Source »

...audiences loved it. Wild, free and utterly herself, Jun became a model for an assertive generation of young Asian women. "People have this notion that men have to be macho and women have to be pretty and act pretty," says Jang Hyuk, Jun's friend and co-star in Windstruck. "But if you look at Jun's character in the film [Sassy], she presents an honest, flawed character beautifully...

Author: /time Magazine | Title: A Force to Reckon With | 5/31/2004 | See Source »

...When Jun decided she was ready to return to comedy, so was Kwak. He'd written the script for Windstruck, a tale of a romance between a goofy high-school teacher and a sassy female police officer, with Jun in mind. The script?and Jun's likely involvement?caught the attention of Kong, who was looking for a way into South Korea's ballooning film industry, which now captures more than 50% of the country's box office. Kong thought that a broad South Korean comedy like Windstruck, with an international star like Jun, had a chance...

Author: /time Magazine | Title: A Force to Reckon With | 5/31/2004 | See Source »

...Windstruck wants to be a more ambitious film than Sassy, so Kwak turns off the fun too soon and retreats to typically South Korean melodrama. Yet the movie manages to rise above its occasional sappiness, thanks mostly to the charm of its two young stars. Jun pulls off her signature trick: veering between violence and vulnerability and back again, without missing a beat. After lunch, she leaves for a photo shoot, for which the concept?apparently?is that she is "the world's favorite girlfriend." Not yet. But give her time...

Author: /time Magazine | Title: A Force to Reckon With | 5/31/2004 | See Source »

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