Word: wine
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...really be NASCAR? For the new breed of more marketing savvy NASCAR drivers, it certainly is. Jeff Gordon, NASCAR's clean-cut mascot who is already dismissed by some die-hards as insufficiently macho, is making wine under the Jeff Gordon Collection label. Working with a vineyard and a winemaker in Calistoga, Calif., Gordon is producing small quantities of a Carneros Chardonnay and later this year he'll have two more varieties ready for market - a cabernet sauvignon and a merlot. Gordon considers wine a personal passion separate from his NASCAR persona and he's proud to point out that...
...notion of NASCAR as a luxury destination seems far-fetched, you obviously haven't attended a race recently. A new Nielsen Sports survey shows wine consumption among NASCAR fans is up 22% from last year. Fans can now buy wine in the grandstands, and this year tracks are offering special wine programs - tastings at Infineon Raceway in Sonoma, an exclusive lounge at Phoenix International Raceway where anywhere from $1,900 to $4,000 gets you a great view, gourmet foods, and, of course, wine. And at California Speedway in southern California, a new Wolfgang Puck restaurant with an extensive wine...
...reason for the business class upgrade? It's simple, at least according to Texan racing legend A.J. Foyt, who says it's all the big corporate sponsorship money. "It brought in all those Ivy League boys who like wine. I'm not into that crap. Wine, that...
...fans who may not have experienced the pleasures of wine, Richard Childress, owner of three Nextel Cup teams and two Busch series teams, has turned his Lexington, N.C., vineyard into a racing enthusiast destination. He markets to race fans with his Fast Track Wine Club and RCR (Richard Childress Racing) collection bottles, and NASCAR fans stop in for tastings during race season. This year he will release the Childress Classic, a checkered flag-labeled cab merlot blend aimed at the first-time wine drinker. He's also going to put his vineyard logo on a few cars. "Wine...
...People who love wine, people who like wine don’t like to drink alone and love to share, particularly with someone else who will appreciate it,” Stavins says. Cheers to the high marginal utility of a glass of good wine...